Innovation & sustainability in packaging design

As FMCG brands face pressure to reduce their carbon footprints while attracting customers, the focus is on packaging to provide both commercial and environmental solutions. UK retailers and confectionery manufacturers were recently criticised by a government-commissioned report on Easter Egg packaging, condemning their failure to improve excessive product packaging.

We also explored global and regional priorities at these FMCG giants, and uncovered a live opportunity for UK agencies to support a snack packaging redesign for a multinational food and beverage company. Others discussed how rebrands and redesigns are managed, and what the top challenges are.

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