The year ahead in comms

Following a tumultuous year for the UK media, that took in a Royal Wedding but also the closure of one of the country’s best-selling newspapers, set against the backdrop of a restless eurozone and the threat of a double-dip recession, we’ve taken a look at what lies ahead.

This year, PR pros are looking forward to a year for rebuilding integrity and trust, focusing on the Queen’s Diamond Jubilee and the London 2012 Olympics. While these may be two of the largest broadcast events of the decade, the rest of the media industry is still on tenterhooks as the impact of tablet devices and paywalls is yet to be fully understood.

For perspectives on potential opportunities and challenges in comms this year, we’ve spoken to PR professionals across the retail, FMCG, telecoms and consumer electronics sectors.

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