Higher education marketing to commercialise
As prospective university students brace for tuition fees of up to £9000 per year, the institutions themselves face a new marketing challenge. It’s not yet clear how the move will affect demand, but what’s certain is that both sector competition and student expectations are set to rise.
The last significant change to affect universities was the implementation of top-up fees in 2006. This time the changes are more complex, with no single, national scheme to roll out. Across England and Wales, universities are now offering different tuition fees and bursaries, complicating the marketing message.
For views on how these changes will affect their strategies, Pearlfinders spoke to marketing directors at higher education institutions across the UK.
To view the content, click here or subscribe