Skills sector scales up marketing

With record levels of unemployment in the UK – the worst since 1994 – the skills and training sector has been one of the few to benefit from the current economy. Helping Britons gain qualifications or get back to work has become a lucrative business.

Youth unemployment remains above one million, while widespread job losses are seen across the public and private sectors, creating ever more diverse groups for the attention of skills and training organisations. This has fuelled the rapid expansion of taxpayer-funded training, apprenticeships and welfare-to-work schemes.

To understand comms and marketing in this growing sector, we’ve spoken to decision-makers for their thoughts on priorities for 2012.

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