SEO in the travel industry

Six months ago Google launched the Panda update to its search algorithms, designed to reduce the rankings of low-quality sites and increase the visibility of high-quality sites, rich in original content. While the intent is positive, for some brands the reality has been a significant drop in traffic.

Search used to be a relatively simple affair, but social media is adding another dimension for marketers to consider. Users are now finding content via social networking sites as well as search engines, and with Google's +1, each user's results are altered by the preferences of those they know.

For a perspective on current thinking on SEO, we’ve spoken to marketers across the travel industry for their thoughts on how they – and agencies – should be adapting.

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