Casual dining sector to build on growth
After a challenging few years, the casual dining industry is seeing fresh growth. In March this year, the restaurant and hotel sector grew by 6.2%, while it’s been reported that 73% of Britons still treat themselves to a meal out at least once every three months.
For high street chains, technological developments promise to shake up both marketing and operations. This summer Pizza Express launched an app allowing customers to make payments with PayPal, credit or debit card remotely. While the development appears a success for the restaurant chain, for competitors it's raised new questions about customer experience.
It’s clear that in the fast-casual market the experience of eating out is changing. To understand the impact of technology on current thinking, Pearlfinders has spoken to marketing decision-makers across the industry.
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