The Pearlfinders Index - Quarter 4 2010

Welcome to the Pearlfinders Index for Q4 2010. When analysts talk about opportunities in the marketing services sector they tend to examine agency profits, marketing spend and the channels commanding them. Though fine for corporate planning, these are of limited value as practical pointers for agencies looking to plan their next new business campaign. So the Pearlfinders Index collects and analyses a large sample of first-hand data on the opinions of marketing decision-makers. It enables us to map the entire market for emerging trends on preferences for marketing support, confidence to increase spend, inclination to review, and interest in new techniques.