Partnership marketers discuss priorities for 2012

As the UK gears up for major events next year, including the London Olympics and the Queen’s Diamond Jubilee, brands that are not official sponsors or supporters are considering how best to cut through to keep brand awareness high, vying for consumers' attention.

Most feel their marketing budgets are still under close scrutiny, so brand partnerships present a compelling, cost-effective opportunity to keep a head above the crowd. For further insights, we spoke to partnership decision-makers at travel sector giants.

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