Marketers consider NFC

Hype around technology for near field communication (NFC) has been growing, with NFC-enabled mobile phones introduced by BlackBerry and Nokia, and consumers in the US using NFC to make purchases in select locations. While there's a long way to go before it's considered mainstream in the UK, attention is starting to be paid to the potential application of NFC as a marketing tool.

While marketers are still considering where the value could lie, NFC is set to be a hot topic at least in 2012. For perspectives on the broad potential for NFC, Pearlfinders has spoken to decision-makers across retail, travel, finance and motor industries.

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