Priorities in mobile

Apple’s launch of iOS 5 has opened new avenues for mobile marketers to explore, touting over 200 new features and creating opportunities around geolocation. Meanwhile, Foursquare announced it reached 10,000,000 global users and is investing in its presence in the UK and Europe, further highlighting the opportunity for brands in the mobile space.

Consumers’ use of smartphones is increasing daily, as is the potential opportunity for brands, so for insights into the application and development of mobile we looked across the retail, motor and FMCG sectors.

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