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Challenges and priorities in market research

 

Effective market research remains a priority for brands looking to stay ahead of the curve, and to justify new investments with convincing data. Whether it’s to monitor brand health, guide new product development or test creative concepts, decision-makers across the board say intelligent consumer insights are at the heart of successful initiatives.

For this briefing, we spoke to leading retailers and FMCG brands for marketers' thoughts on the priorities and challenges in market research - and uncovered three live opportunities for new research projects at multinational companies.

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