Luxury brands are bouncing back after the global recession, fuelled by demand from emerging markets in Asia. The worldwide market stood at €172bn last year and luxury goods sales are expected to reach €185bn this year, with fast growth expected to remain.
For marketers, however, questions remain over translating the luxury experience for digital channels – particularly pertinent as Chanel relaunches its website without an e-commerce element. While one of fashion's most iconic brands may be cautious about venturing into the digital space, others are embracing change.
To understand current trends in the UK’s luxury market, Pearlfinders spoke to decision-makers at some of Britain’s heritage luxury brands: