For the gambling industry, the stalwart business drivers have long been betting, poker and casino gaming, but the landscape is changing. In April this year, the American Justice Department led a crackdown on US-based poker operators, resulting in European competitors stepping up promotions to attract displaced high-stakes players.

 

Meanwhile, the UK is gearing up for a record few years for sporting events – hosting the London 2012 Olympics and the Glasgow 2014 Commonwealth Games, while the UEFA Euro 2012 tournament, Wimbledon and Ascot all drive casual gamblers to have a flutter.

 

Whilst operators have historically relied on serious gamblers in racing, for instance, the casual player is now the focus. Bingo is one of the fastest-growing areas as operators look to new revenue streams. New propositions include Bingocams, which allows players to interact via webcam – demonstrating how social networks are fast becoming a crucial aspect to success in the casual market.

 

With so much change in the industry globally, we’ve taken the opportunity to talk with a number of gambling and gaming operators, for perspectives on these challenges and opportunities.