Financial firms gear up for social

A study published by the CMO Council argues that financial services institutions need to work harder to “engage, educate and inform” in real-time through digital media. While there is doubtless growing consumer expectation of communications through social channels, financial providers remain slow to push into the space.

For an understanding of current thinking surrounding the use of social media in a highly regulated sector, we’ve spoken to a number of financial marketers for their own insights.

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