London Fashion Week 2011
The fashion industry is gearing up for London Fashion Week, this year held September 16-20, with a menswear day scheduled for the first time on the 21st. As a trade show at heart, the event draws international press and consumer attention on an unrivalled scale.
This year, "imaging solutions" brand Canon has taken the title sponsorship, with other sponsors including Monsoon, Lavazza, DHL and MAC Cosmetics. For perspectives on the event – and current opportunities and challenges within sponsorship on a broader level – Pearlfinders has spoken to a cross-section of London Fashion Week sponsors.
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