Priorities in social commerce for UK retailers

The online retail experience is evolving fast. Social commerce, or F-commerce, is the latest opportunity for brands looking to engage consumers online – and potentially monetise an existing social media presence.

While the platform continues to thrive, selling products through Facebook might seem an easy recipe for success. For many marketers, however, looking at pioneers like ASOS raises questions over ROI, uptake and the real appeal for consumers. To understand current thinking on social commerce, we spoke to marketers at a range of high street retailers.

To view the content, click here or subscribe