Content marketing: The next steps
Content marketing has been a growing topic of conversation over the past year, with channels for delivery ranging from live events to print, augmented reality to email. With the scope to drive awareness, new opportunities for engagement and involvement with new platforms, such as Google’s +1, we ask what the next steps are.
While the age-old challenge remains the production of engaging content that's relevant to consumers' lives, we’ve spoken to marketers and media owners across the automotive, consumer electronics, media and music industries for their own priorities – and where content fits in the wider marketing mix.
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