Prospecting tactics in comms

Debate around the convergence of comms and marketing, particularly as digital gains a greater share of budgets, continues to rage. Many agencies are adopting new skill sets to keep up with the push for integration, as well as marketers’ drive for cost savings.

For perspectives on how brands are negotiating the shifting comms space, how traditional PR fits with online, and how agencies are used to implement these strategies, Pearlfinders spoke to decision-makers across the motor, FMCG and travel sectors.

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