Modernising CSR

CSR has fast become integral to major corporations' business models in recent years, moving away from implementing it as a philanthropic bolt-on or PR message.
 
Marks & Spencer led the way with the implementation of its much-publicised ‘Plan A’, while others have questioned whether to follow suit or test their own tactics. Most recent to step up to the plate is Puma, which has released a report on the financial value of environmental, social and economic impact, demonstrating the potential for CSR to benefit shareholders and the board. Puma’s Chairman & CEO Jochen Zeitz said companies “can and should account for and integrate the true costs of their reliance on ecosystems into business models”.

While this is at the cutting edge of CSR strategy and undeniably the future for many businesses, we’ve spoken to companies across the retail, gambling and FMCG industries to understand current thinking on CSR in corporate structures.

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