Scotland gears up for 2014
The 20th Commonwealth Games will be held in Glasgow in 2014. The event will be the biggest of any kind to be hosted in Scotland, drawing 6,000 athletes and officials from 71 nations, as well as hundreds of thousands of spectators globally. It also brings an unprecedented opportunity for brands and tourism bodies.
To understand potential opportunities in the lead up to the games, and the legacy of the event, Pearlfinders has spoken to retailers, sponsors and public organisations for their perspective.
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