IT's Influence on the Health and Fitness Sector

With 2012 being heralded as the UK's "Year of Sport", the health and fitness sector is expecting an increase in demand from customers keen to emulate their sporting heroes and get in shape. With "Participation" a key message surrounding the London 2012 Olympic Games, the Government and press alike are anticipating unprecedented involvement in sports and leisure activities in the run-up to and during the Games.

Pearlfinders spoke to a range of companies in the health and fitness sector, to get an understanding of just how this likely increase in demand is going to be coped with from a technology perspective.

Click here to read this report.