Challenges in retail technology
E-commerce, m-commerce and traditional in-store shopping are all becoming part of the "seamless customer experience" that consumers are starting to demand. In light of this, Pearlfinders decided to speak to IT decision-makers at major retailers to discover what they felt consumers were looking for, if the demand for multi-channel retailing was being met and the IT challenges associated with creating an innovative and seamless shopping experience. Our results show that retail technology is changing at a rapid pace, with many decision-makers wary of the issues associated with e-commerce, particularly security and PCI Compliance.
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